Consumer Psychology and Behaviour Design

Consumer Psychology for Service Designers: Why People Really Do What They Do

Gary van Broekhoven

Published on: 15/04/2025

Explore how service designers can use consumer psychology to create more intuitive, persuasive, and satisfying experiences that delight customers and deliver results.

Behaviour DesignConsumer Psychology

The Psychology of Brand Loyalty: Why We Keep Going Back for More

Gary van Broekhoven

Published on: 14/04/2025

Discover the psychology behind brand loyalty—from emotional bonds and trust to identity and community. Learn what really keeps customers coming back and how to build lasting brand love.

Behaviour DesignConsumer Psychology

UX Metrics: The Not-So-Secret Numbers Behind Great Experiences

Gary van Broekhoven

Published on: 09/04/2025

A no-nonsense guide to UX metrics. Learn which user experience metrics matter, how to measure them, and how they tie into business goals—all in a tone that won’t send you to sleep.

Behaviour DesignConsumer Psychology

So, You Need to Interview Users? Here’s How Not to Scare Them Off (and Actually Learn Something)

Gary van Broekhoven

Published on: 03/04/2025

Learn how to run effective user interviews, uncover real insights, and apply behavioural design to build better products. A practical guide for product teams, marketers, and UX professionals.

Consumer Psychology